Making unbreakable athletes —
Spartan is a global brand with +1 million dedicated racers. Over my time at Spartan I lead the design team's mission of bringing all avenues of Spartan’s business into bold, sharp focus—creating brand communications as tough as it consumers.
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Spartan race events are the foundation of the Spartan brand and its mission—get people off the couch and help them find the toughest version of themselves.
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A new vertical in the Spartan brand. We wanted Spartan Training to be a more accessible entry point to the brand. Simple, clean and bold communications that inspire people to get up and put the work in.
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Media and content is a fast growing vertical of the Spartan brand. Unifying styles needed to be created for the various productions and the editing teams working on them.
Unbreakable Is a Choice
Directed by:
Matt Seger + Dexter Brierley @ https://underhillfilm.com/
Don’t Break w/ C.T. Fletcher
YouTube Series Produced by Spartan Race:
